The monetization push could dovetail with the company’s Novi crypto wallet, which faced pushback from U.S. lawmakers after a pilot launch earlier this month. Diem, the project’s namesake stablecoin, is not yet involved. On Thursday, David Marcus, Facebook’s head of payments and financial services, tweeted that with the rebrand, the company was consolidating all of its payments and financial services units and products, including Facebook Pay, under the Novi brand.





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