As the DAO is shifting to hosting its own sales of these items, Jamis Johnson, Chief Pleasing Officer at PleasrDAO, told CoinDesk that it aims to facilitate sales with on-chain transactions, affording users frictionless participation in the auction. In a press release, they described PleasrHouse as “a new experiment created to disrupt the shared experience of live art auctions,” and will focus on exploring the importance of unique art through interviews and other media.



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