I often hear from those new to Web3 or blockchain technology (including in my old TradFi world) that they “see the value of the blockchain technology, but that crypto is worthless.” Unfortunately, these comments are common by those who don’t realize that a blockchain needs native cryptocurrency to process transactions, incentivize validators and secure the network. Those less familiar with the technology, including many policymakers hostile to crypto, still haven’t heard of the job creation and economic growth potential of the companies building on top of blockchain infrastructure. Layer 1s, as the building blocks to the entire industry, must bring these founders and companies to the forefront to tell the story of the technology and its potential for real-world application. A technology-forward message is needed now, not a financial message.



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